Who’s Speaking at TARS26 KENYA

Sara Yahyaoui

Sara Yahyaoui is a seasoned digital transformation leader with 16+ years of experience driving growth and market expansion in the Francophone African ICT sector. Her expertise lies in building strategic partnerships, launching innovative products, and driving revenue growth through data-driven, go-to-market strategies. As the Head of Digital Partnerships at Mastercard since 2020, Sara oversees the company's commercial activities across 26 markets in Francophone Africa. She strategically expanded Mastercard's footprint in mobile financial services by forging key partnerships with top telecom providers and fintechs. Her leadership in this area has been instrumental in the company's success within the region. Previously, she held senior positions in marketing and sales at leading technology companies like Oracle, Inetum, and Maroc Telecom, consistently exceeding business objectives and driving substantial growth. Sara holds an MBA from Duke University and a degree in Telecom Engineering from INPT. A Fulbright Scholar, she has also completed executive education programs at prestigious business schools.